What To Look For In An Email List Broker
Mass marketing can reach a lot of prospects but it's not as easy as sending emails to hundreds of addresses. Direct marketing is an effective and traceable way to market to the masses. However, it must be done correctly to avoid severe penalties. More businesses are opting to market lists from an email list broker, thanks to the Do-Not Solicit databases. These brokers offer companies targeted lists that have been vetted for quality. Your company can launch a successful mass email marketing campaign with the correct contact information for homes and businesses. A list broker can provide either a response or compiled list. Compiled lists are generally compiled from a variety sources, including credit bureaus and telephone directories. These lists may contain tens to millions of people, but there are high rates of incorrect or outdated data. These lists are more targeted and focus on people who have replied to mailings in the industry you work in. These lists can be mor...