Email Autoresponder Program - Start Building Your Email List

While you will need an email list in order to send emails, there are many email autoresponder software that can help you build one quickly. When choosing an email program, there are three things you need to consider:



Multiple Lists


Even if you only sell one product, it is important to have access other lists. One list could be targeted at prospective customers. A second list may be reserved for customers who have bought from you. It is possible to have a customer list that allows customers to leave feedback on products and salespeople. Customers who purchased a product may want to know more about that line. These situations all require a list and a campaign technology email list.


Opt-In Boxes


You should ensure that your chosen service allows you to create opt-ins and integrate them with your website. It is important that you can change the color scheme of your opt-in boxes to match your website theme. It is important to add pictures and other fonts to opt-in boxes. The ability to create DHTML-pop-up opt in boxes is one of the best features. Some programs make it possible, others do not. DHTML pop-ups are irritating to some people but can be one of the best ways to get people on your list.



Statistics


You should make sure that your email autoresponder software allows you to see detailed statistics. You will need to be able to tell whether your customers are clicking on images or text links. You can fine-tune your email marketing campaigns by using statistics reporting systems.


Look for an email program that allows you to set up multiple email lists and create opt-in boxes. You can also view detailed statistics about the clicks of your subscribers.


 

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