Objections to email lists are Brick and mortar business owners and managers who decide to make email marketing a part of their overall advertising strategy have to ask themselves, "What methods do we use to get email addresses, particularly from customers, rather than buying email lists?" If you're the one asking the question, here's your answer: The first step in this type of marketing strategy is to seek to imagine the picture. You should let your imagination roam and have fun. Spam laws limit email marketing. You must seek permission from your customers and prospective customers before sending emails. Your clientele and prospective customers may be asked to confirm their email addresses via a contact form or letter, or they may be registered at your Capture Site. For example, if you want to get email addresses from your customers, you must obtain their contact information via a contact form or letter. You may simply add a line asking for the email address on fo...