How To Get Email Addresses Without Buying Email Lists
Objections to email lists are Brick and mortar business owners and managers who decide to make email marketing a part of their overall advertising strategy have to ask themselves, "What methods do we use to get email addresses, particularly from customers, rather than buying email lists?" If you're the one asking the question, here's your answer:
The first step in this type of marketing strategy is to seek
to imagine the picture. You should let your imagination roam and have fun. Spam
laws limit email marketing. You must seek permission from your customers and
prospective customers before sending emails. Your clientele and prospective
customers may be asked to confirm their email addresses via a contact form or
letter, or they may be registered at your Capture Site. For example, if you
want to get email addresses from your customers, you must obtain their contact
information via a contact form or letter.
You may simply add a line asking for the email address on
forms or questionnaires if your customers or patients have already filled them out or
if they have already answered them. You can also increase the number of people who
enter their email addresses if you ask them for it when they misspelled it. You
may also want to reassure potential email address holders that your policy is
to never allow outsiders to access their email information. You do not
necessarily need to create a form or questionnaire if you don't use any school mailing.
You can add an email address to your database if you offer
any service that requires customers to send you an email to confirm
appointments, to pre-order products for pickup, to check the availability of items,
or for any reason at all. Look for a method that would enhance your services.
Once they have your email address, you can go to your capture site or
autoresponder provider and enter their information yourself. It is possible to
leave your capture site up as your "home page" and recommend that
customers register before they leave if no computer terminal is available.
The amount of money you will have to pay for Email
addresses, dependent on the type of business you operate, is dependent on the
type of business. Multiple List Brokers are common in order to take your money.
However, be sure to avoid this route if you want to commit fraud. There are many
spam regulations governing Government Lists. Why pay for names when you already
have consumers who can be persuaded to register? Instead, ask your customers to
register their email addresses.
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