How to Determine Your Target Market for Direct Mail Marketing

Direct mail marketing via a consumer mailing list can be a great way to reach potential buyers for a product or service. Direct mail marketing has many benefits over other forms of advertising, but it is only effective if the mailing list is targeted accurately. Your advertising will have the greatest impact if it hits its target, just like an archer with an arrow. It is useless if it misses the target completely. It also throws away the arrow.



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